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Why Your Business Needs an Ecommerce Website

By Paul J Kerr

Customers are accessing the internet every minute of the day – on the bus, at home in front of the TV, and at work. Combine that with a rise in sales of internet-ready mobile devices like smartphones and tablets, the time is now to make your products and services available to buy online. Consumers use their laptops, tablets, and smartphones for a number of reasons; mainly to browse the internet, read product descriptions, look up retailers, read news, use social media, and buy things online. Thus, it is crucial that your business has an attractive and easy to navigate ecommerce website to make it safer and much more convenient for people to purchase your products or find information about your services.

Be Found
Ecommerce websites should be search engine friendly and easy for customers to find. The layout and content of your site should be optimised to rank on search engine results. This way your business will get noticed, and new and existing customers can access your online store quickly and easily. If they can’t find you, they’ll go to your competitors.

Be Responsive
As mentioned previously, sales of mobile devices are booming. Therefore, it is essential that your ecommerce website be fully mobile responsive. That means having a responsive web design or a specific mobile version of your site for mobile users to access.

Be Secure
Customers want peace of mind when shopping online. That’s why it is vital that you have the proper security certificates in place, as well as secure payment processes, and safe shopping cart technology that keeps customer’s details protected.

How to Create an Effective Ecommerce Website Design
Alongside responsiveness, a stylish design, and safety should be built in features that make it easy for you to amend and add information and products as you wish. Not only that, the website should have a intuitive user interface design that makes it smooth and fluid for customers to navigate and move from page to page.

Here are a few vital ingredients that should be included in a great ecommerce website:

– Mobile-friendly or responsive web design
– SSL certificates on board for optimum safety
– Easy to use, customise, and change
– Ability to create online promotions and sales
– Integrated payment options like PayPal
– Shopping cart, checkout, and ‘track my order’ technology.

Make it easy and secure for customers to find you, shop with you, and spread the word about your business with friends through integrated social media buttons too.

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